Blackberry ‘Tools for Success’
- What appears to be a boring power point presentation springs into an animated journey in our promotional film for Research in Motion. The goal was to create an entertaining, quirky, promotional film with the message; ‘Blackberry helps ambitious people achieve their goals’.
The strong script from creative agency Fig Tree was used to create digital storyboards exploring the potential of the narrative. We then produced animatics and a voice over to establish the pace and tone. Iconic characters were created to keep the animation playful and bold as the film could be played on mobile devices, so would need to work on the small screen as well as the big.
The film was launched at the press event of the latest handset to great success. We even created miniature branded popcorn boxes for the occasion.
Client: Fig Tree for RIM
Creative Agency: Fig Tree
Directed: Johnny Luu
Illustration & concept: Garth Jones
Producer: Chris Etches
Music: Matt Davison
V/O: Paul Boucher
An entertaining, quirky, promotional film for Blackberry, with the message; ‘Blackberry helps ambitious people achieve their goals’.
Animation, Character Design