HSBC: At Our Best Recognition

A characterful launch film for HSBC: At Our Best Recognition, produced by Jelly London for Aesop.

 
 
We created this bright and lively film for the team at HSBC. Using their internal site as a jumping off point we created a cast of characters using strong lines and bold flat colours.
 
Working alongside Jelly London we also created multiple language versions, to be rolled out worldwide.
Client: HSBC
Agency: Jelly London for Aesop
Direction: Persistent Peril
Art Direction: Garth Jones
Animation: Ginny Jones, Mark Billington,  Garth Jones,
Producer for PP: Sam Bourner
Producer for Jelly London: Michael Parks, Pippa Hall, Adam Tiratsoo, Debbie Darby
 
 
 
- MAKING OF - 
Below is a selection of of rough sketches and story boards. 
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