Working closely with the creative team at Black Sheep Studios we created two animated spots introducing Dulux’s new Amazing Space service. These are ‘Emily’s Zoo’ and ‘Simon’s Boudoir’.

We designed a cast of 2D characters, including the iconic Dulux dog, and set them to a background of real items featured in the Amazing Space service. The characters engage in a fictional conversation between themselves and Dulux’s head of Amazing Space, as their room transforms around them.
Client: Dulux
Agency: OB Management for Black Sheep Studios
Direction: Persistent Peril
Art Direction: Garth Jones
Animation: Mark Billington, Ginny Jones, Garth Jones
Audio: James Locke-Hart / Factory
Producer for PP: Sam Bourner
Producer for OB: Otis Bell & Luke Tierney
Style Development, Storyboarding and Animatics, Design & Animation
2 x TVCs, 2 x Animations for YouTube
Making of

Below are various sketches and ideas for our main character Emily. We quickly experimented with her character, pushing her overall shape, before creating her wild family in the same style. These are followed by our initial boards.
Below is a turn around and key costumes for Simon, from magician to suave gent! These are followed by our initial boards.

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