We created this bright and lively film for the team at HSBC. Using their internal site as a jumping off point we created a cast of characters using strong lines and bold flat colours.
Working alongside Jelly London we also created multiple language versions, to be rolled out worldwide.
Credits
Client: HSBC
Agency: Jelly London for Aesop
Direction: Persistent Peril
Art Direction: Garth Jones
Animation: Ginny Jones, Mark Billington, Garth Jones,
Producer for PP: Sam Bourner
Producer for Jelly London: Michael Parks, Pippa Hall, Adam Tiratsoo, Debbie Darby
Services
Style Development, Design and Storyboarding, Art Direction, Animatics, Animation Production
Deliverables
1 x Hero Animation, 4 x Language versions
Making of
Below is a selection of of rough sketches and story boards.
