In this energetic campaign for Tide Pods we teamed up with the wonderful Aniboom and Saatchi & Saatchi NY to bring Tide Pods to life in colourful 15 second spots.
From strong scripts and boards from Saatchi & Saatchi NY and using Tide’s bold visual identity we crafted these 2D spots from illustration to animation. Putting the mighty Tide Pod through its paces by flipping, squashing and stretching in a series of bright and playful spots for US TV.
Check out the 6 spots that have aired so far in the US and Canada, entitled Shadow Pod, Change, Count, Water What, Cleaning Scale, Active Ingredients. Along with our concept art and animatic sketches below.
Client: Saatchi & Saatchi for Proctor & Gamble
Direction: Persistent Peril
Illustration: Garth Jones, Mark Billington
Animation: Garth Jones, Mark Billington, Ginny Jones, Emma Wakley
Producer for PP: Sam Bourner
Producer for Aniboom: Yonny Zaffrani, Yael Cesman, Hila Liberman-Shemesh
Style Development, Design and Storyboarding, Animatics, Animation Production, Creative Direction
6 x TVC's
Below are a selection of our rough storyboards and animatics taken from the campaign.